“Specifically, about 32% of advertisers who plan to up their online video ad spend in 2012 will take money from TV budgets, 54% from non-video display budgets, and 38% from organic budget growth.”
MediaPost Publications Marketers Slicing from TV Budgets for Online Video in 2012
I hope my board does not see this and try and raise my goal for 2012 ;-)
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